Baby clothes sizes: how to get the gift right
26/09/2026
Why size 50 gifts rarely get worn, what the label number means and which sizes parents run short of. A chart by length and season.

Baby clothing sizes on European-style labels follow the child's height (length) in centimetres: size 56 fits a baby up to roughly 56 cm long. A newborn usually measures around 50 cm, so size 50 is outgrown within a few weeks and often never gets worn at all. For a gift, buy 68 to 80, and think about the season in which the baby will actually be wearing that size.
Baby clothing sizes: what the number on the label means
The number on the label isn't an age or a weight but the maximum body length the garment is made for. Size 62 fits a baby up to about 62 cm, and covers everything from roughly 57 cm. This comes from the European standard EN 13402, which labels children's clothing by body height. Plenty of clothes sold in New Zealand carry an age range or a size code instead, so check what the label actually says.
The age that shops print next to a size (say "2–4 months") is only a conversion based on an average child. According to the WHO growth standards, an average boy measures about 61 cm at three months and around 76 cm at one year, with girls a centimetre or two shorter. Any individual baby can easily be a whole size off the average, in either direction.
Two more practical points: a double size such as 62/68 means the piece will last across both sizes (it's usually roomier or has turn-up cuffs), and cotton shrinks a little after its first hot wash. Cuts also vary from brand to brand – with some makers a 68 comes up narrow and short.
Size chart: length, approximate age and season
| Size | Baby's length | Approximate age | When it works as a gift |
|---|---|---|---|
| 44 | up to 44 cm | premature baby | only if you know the baby arrived early |
| 50 | 45–50 cm | first days to weeks | almost never – parents have far too much |
| 56 | 51–56 cm | up to about 6–8 weeks | basics only (bodysuits, sleepsuits), nothing fancy |
| 62 | 57–62 cm | about 2–4 months | a safe pick for the birth, but worn only briefly |
| 68 | 63–68 cm | about 4–6 months | a good gift for a new baby |
| 74 | 69–74 cm | about 6–9 months | a very good gift, the size most often missing |
| 80 | 75–80 cm | about 9–12 months | a good gift "for later" |
| 86 | 81–86 cm | about 12–18 months | great for a first birthday |
Why hardly anyone wears newborn-size gifts
An adorable little all-in-one in size 50 is the gift most likely to end up in a box with the tag still on. There are four reasons why.
Babies are born right on the edge of it. The average newborn is around 50 cm long, so half of all babies are bigger than size 50 from day one. And babies grow fastest in their first weeks – according to the WHO curves, they gain roughly 4 cm a month over the first two months.
Everyone gives it. A "new baby" gift tempts you towards the smallest size because it looks the cutest. Parents end up with ten pieces in size 50 and only a few weeks to wear them.
The first weeks are all about comfort. A newborn gets changed several times a day, so bodysuits, sleepsuits and zip-up onesies win every time. Little dresses with buttons down the back or a smart shirt practically never get a turn in the first six weeks.
The season doesn't match. A thick snowsuit in size 56 for a baby born in October won't get any use in winter, because by June the baby will be three sizes bigger.
Baby clothes in size 44: who they're for
Size 44 is made for premature babies, who are born smaller and lighter. You won't usually find it in ordinary shops, and it doesn't belong in the layette for a full-term baby – even a small newborn will probably fit it for only a few days.
If a baby has arrived early, though, it's exactly the gift the parents don't have: they weren't expecting the baby so soon and a standard size 50 is too big. Ask first what they need – hospitals often have rules about what premature babies can wear, and front fastenings and soft seams matter far more than looks.
The sizes parents are actually short of
- 74 and 80The most common gap in the wardrobe. By around six months the baby has long outgrown the gifts that arrived with the birth, and nobody brings new ones because the wave of presents has passed. Something in 74 or 80 really will get worn.
- Outdoor clothes for the right seasonA snowsuit, a pram footmuff or softshell trousers in the size the child will be wearing next winter or spring. Parents have to buy these anyway, and they're expensive.
- Pyjamas and sleeping bags in bigger sizesA sleeping bag is chosen by the child's length and the season, and gets replaced several times over the first two years. Hardly anyone gives the second or third one.
- Good basics, several of themFive matching bodysuits in 68 will be more welcome than one special-occasion outfit in 56. Basics are in the wash constantly, so you can never have too many.
How to choose a gift size that fits
- 1Find out the birth date or due dateWithout it you're guessing. For a baby who isn't born yet, the month of the due date is enough.
- 2Decide when the gift will be wornSummer dresses are no use if summer comes while the baby is still swaddled. Work out how many months old the baby will be in the season you're buying for.
- 3Find the size in the chart and add oneBabies grow unevenly – a piece one size up can have its cuffs rolled, one size down simply won't go on. So for a baby born in April who'll be eight months old in December, go for 80 rather than 74.
- 4Allow extra room for outerwearA snowsuit or jacket goes on over other layers. Here it pays to go a size up, even beyond the chart.
- 5Include a gift receiptMost shops will exchange a size. It saves the parents awkwardness and a trip with a gift that doesn't fit.
How to ask the parents without spoiling the surprise
Baby layette: a checklist by size
A rough layette for a full-term baby for the first three months. The quantities are a sensible starting point, not a rule – it depends on how often you do the washing.
- Size 50–56 (first weeks)4–6 long-sleeved bodysuits, 3–4 sleepsuits or zip-up onesies, 2 thin hats, a few pairs of socks. Nothing more – you'll be given a lot of these anyway.
- Size 62 (up to about four months)The same basics again: 5–7 bodysuits, 4–5 onesies, a pair of pyjamas. This is where the layette runs out fastest, because fewer gifts come in 62.
- By seasonIn winter a snowsuit or footmuff and a knitted hat; in summer thin short-sleeved bodysuits and a sunhat. Buy in the size the baby will really be wearing that season.
- For sleepA swaddle or a sleeping bag sized to the baby's length. Sleeping bags are bought by length, not age – it should be longer than the baby, but not so long that the baby can slide down inside it.
When you're not sure about the size
Clothing is the gift most likely to miss, because you're aiming at a number that changes every month. If in doubt, stick to the rule "two sizes up from what the baby wears now", or choose a gift that doesn't depend on size at all. You'll find ideas on how to share out new-baby gifts with others in Gifts for a new baby: three piles and what goes where.
If you'd like to give something the baby won't outgrow in a month, it could be a personalised book in which the child, drawn from a photo, is the hero. For a baby it's more of a gift for later – it comes into its own once they can listen to a story, for example for a first birthday.
Sources
- WHO Child Growth Standards — Length/height-for-age — Growth curves for children's length from birth to five years (medians by sex and month).
- WHO Child Growth Standards — Weight-for-age — Growth curves for children's weight from birth.
- EN 13402 — Size designation of clothes — The European standard for clothing size labels, with children's sizes based on body height.