Refer a Friend Promotion Terms

These terms govern the refer-a-friend promotion — recommending a personalized Hero of the Book children's book to someone you know, for which the invitee receives a discount and the referrer receives a reward.

1. Who runs the promotion

The promoter of the promotion is:

• Name: Lukáš Kantor, a self-employed person doing business under the Trade Licensing Act
• Company ID: 03177009, VAT ID: CZ9109235410
• Registered address: Milíkov 244, 739 81 Milíkov
• Contact e-mail: contact@heroofthebook.nz

(hereinafter the "promoter"). The promotion is a public promise pursuant to Section 2884 et seq. of the Civil Code (Act No. 89/2012 Coll.): the promoter undertakes to provide a reward to everyone who meets the conditions set out below.

The promotion is intended for customers, that is, people who have bought a book from us and recommend it to those around them. Systematic recommending is governed by separate documents: the Affiliate Programme Terms for entrepreneurs who want a commission in money against an invoice, and the Credit Programme Terms for those who do not run a business and want the reward as credit towards their own purchase. You may take part both in the refer-a-friend promotion and in one of those programmes, but only one benefit is ever granted for a single referral — the refer-a-friend discount cannot be combined with the affiliate or credit discount.

Taking part in the promotion is not a condition of purchase, and a purchase is not conditional upon taking part in the promotion.

2. How you join the promotion

Taking part requires no application, registration or approval. The referral link and code are given to everyone who pays for an order with us — you do not need to have a user account, as the code is tied to the e-mail address from the order.

You will find the code and the link:

• on the thank-you card enclosed in the parcel with the printed book,
• in your account in the My Account section, if you are registered.

The code is personal. You may share it with anyone around you; however, it must not be published on discount portals, coupon websites or in paid advertising on the promoter's brand name.

3. Discount for the invitee

An invitee who arrives via your link (or who enters the code in the discount code field) receives a 10% discount off the price of the book — both digital and printed. The discount does not apply to shipping or to gift add-ons.

The discount applies only to the invitee's first purchase. Anyone who has already paid for something with us will not receive it; the system recognises this from the e-mail address, or from the account.

Only one benefit can ever be applied — the promotion discount cannot be combined with a gift voucher, a discount coupon or the affiliate discount. If the invitee enters their own discount code, that code takes precedence.

4. Active window

Your link earns rewards for 90 days from your last paid order. Each further purchase of your own starts the window again from the beginning.

Once the window expires, the link does not stop working: the discount for invitees remains valid, but invitees are not counted towards your reward ladder until you buy something yourself. The code does not change in the meantime — it always stays the same.

5. Rewards for invitees

An invitee counts at the moment they pay for at least a digital book. Depending on their position in the order, you become entitled to a reward:

• invitees ranked before no. 3 — a free audiobook,
• invitee no. 3 — a free digital book,
• invitee no. 6 — a free printed book (you only pay the shipping); this resets the counter and the ladder starts again from the first invitee.

Invitees in positions between no. 3 and no. 6 do not carry a reward — they move you closer to the free printed book.

One invited person counts once, even if they buy several books. What matters is the e-mail address of the order, or the account for logged-in users.

If the printed book is not sold in the country in which you are buying, the top reward is replaced by a free digital book — there would be nowhere to redeem a print coupon there.

6. Reward coupon

You will receive the reward by e-mail as a discount code with which you pay for the corresponding product in an order (in the case of a printed book, excluding shipping). The coupon:

• is valid for 90 days from its issuance,
• can be applied once,
• is valid in the language version of the shop in which you are buying — not the one in which the invitee bought,
• cannot be exchanged for money, transferred to another person, or combined with another coupon or voucher.

The reward is a discount off the price of a future purchase, not a monetary payment. The promoter does not pay it out in money and does not issue an invoice for it.

7. When an invitee does not count

An invitee is not counted towards the ladder and no reward arises in the case of:

• your own code — a purchase made via your own link (we recognise this from both the e-mail address and the account),
• a repeat purchase by the same invitee,
• an order that was not paid for, was cancelled or was refunded,
• a purchase by an invitee who has already paid for something with us in the past (they are not entitled to the promotion discount),
• an invitee who paid outside your active window under Art. 4.

If the invitee withdraws from the contract or the price is refunded to them, the promoter may cancel the as yet unredeemed reward for that invitee.

The promoter may invalidate the code and withdraw as yet unredeemed rewards from anyone who abuses the promotion — in particular by creating accounts or e-mail addresses solely in order to obtain a reward, by providing untrue details, or by circumventing the rules in Art. 2 and 7.

8. Personal data

Participation in the promotion is recorded under the e-mail address from the order, so that a guest without an account also receives a code. The referrer is not shown the name or the e-mail address of the invitee — they only see the number of invitees, their progress on the ladder and the rewards issued. Details of the processing are set out in the Privacy Policy.

9. Change and termination of the promotion

The promoter may change or terminate the promotion at any time; this will be announced on this page.

Neither a change nor a termination affects:

• reward coupons already issued — these run until the end of their validity,
• discounts on orders that had already been paid for at the moment of the change,
• the figures printed on the thank-you card — the card is already with the customer and applies as printed; should the rate change in the meantime, the rate on the paper applies for the holder of the card.

Progress on the ladder that is under way (the number of invitees in the current cycle for which no reward has yet arisen) lapses without compensation upon termination of the promotion. No entitlement arises to a reward whose conditions were not met before the promotion ended.

10. Final provisions

The promotion is governed by the law of the Czech Republic. If a participant is a consumer with their habitual residence in another country, the choice of Czech law does not deprive them of the protection afforded by the mandatory provisions of the law of their own country (Article 6(2) of Regulation (EC) No 593/2008). For a participant in New Zealand these are in particular the Consumer Guarantees Act 1993 and the Fair Trading Act 1986. The purchase itself is governed by the terms and conditions; these terms do not alter them in any way and do not curtail the consumer's statutory rights, in particular the guarantees under the Consumer Guarantees Act 1993, which cannot be excluded by agreement (section 43(1) of that Act).

If any provision of these terms is invalid or ineffective, this does not affect the validity of the remaining provisions.

The current wording is always available on this page. Please send any questions about the promotion to contact@heroofthebook.nz.