A made-to-measure book

A Book Where Alfie Is the One With the Clever Plan

Alfie comes from an Old English name meaning "elf counsel" — wise advice from a magical source. So it seems only fair to give him a story where he is the one who works out what to do, and his own name sits right there on the cover.

Alfie and the Brave First Step

ALFIEand the Brave First Step

Here's how a book for Alfie could look

Pick a theme, upload a photo, and your child becomes the hero of the story — with their name on the cover and inside.

The covers above are samples — the illustrations were created by artificial intelligence and the children in them aren't real. Your book is made from the photo you upload.

Why a story starring Alfie works so well

Alfie is a name built for being read aloud. Two syllables, the stress on the first, and a soft "-ie" at the end that sounds friendly whether it is whispered at bedtime or called across a playground. In a story it never trips the reader up: "Alfie grabbed the torch", "Alfie wasn't scared", "Well done, Alfie!" — it slots into every sentence without any awkward endings or tricky spellings, which matters when a child is following along with a finger under the words.

There is also something in the name itself that suits an adventure. Alfie sounds cheeky and warm rather than grand, so the hero who carries it feels like a real boy who happens to be brave, not a prince from a fairy tale. That is exactly the kind of hero young readers want to be: someone a bit like them, who gets muddy, makes mistakes and still finds the answer.

And because Alfie is such a popular name, many boys grow up sharing it with a classmate or two. Seeing "Alfie" printed in big letters on a cover — next to a hero who actually looks like him — tells him this particular story belongs to him and nobody else in the class.

The meaning of the name gives you a ready-made idea for the plot, too. An Alfie named for "elf counsel" does not need to be the strongest or the fastest character in the book. His moment comes when everyone else is stuck and he notices the clue, suggests the plan or says the kind word that turns things around. For a boy who is thoughtful rather than loud, a story that rewards that kind of cleverness can mean more than one about winning a race.

Where the name Alfie comes from

Alfie began life as the affectionate short form of Alfred, one of the oldest names still in everyday use in Britain. Alfred goes back to the Old English Ælfræd, made of two parts: ælf, meaning "elf", and ræd, meaning "counsel" or "advice". Put together, it describes someone who gives wise advice — as if guided by the clever folk of old English stories. Elves in Anglo-Saxon belief were not tiny garden figures but powerful, knowing beings, so the name carries a hint of quiet wisdom and a touch of magic.

The most famous bearer is Alfred the Great, the ninth-century king of Wessex, remembered for defending his kingdom, encouraging learning and translating books into English so ordinary people could read them. Every British schoolchild meets him sooner or later, usually through the story of the burnt cakes.

For a long time Alfie was simply what you called an Alfred at home. That changed towards the end of the twentieth century, when parents began choosing Alfie as a full name in its own right. It climbed quickly through the rankings in England and Wales and has spent many years among the most popular boys' names there, sitting comfortably alongside other cheerful, old-fashioned short forms that came back into favour. Its image owes something to the cockney charm of the 1960s film Alfie and its well-known theme song, and to familiar Alfies in British television drama — so it reads as distinctly British: down-to-earth, a little roguish, and very likeable.

Spelling is settled, too: Alfie with "-ie" is by far the usual British form, and it is the one children recognise on name stickers and coat pegs.

The name does not have a fixed name day in the calendar we use, so the best day to celebrate it remains his birthday.

Ways to say Alfie

  • Alfie — The everyday form and, for most boys today, the name on the birth certificate. Warm enough for home, solid enough for school registers.
  • Alf — The short, no-nonsense version — popular with grandparents, older brothers and football teammates. It has a cosy, old-school feel.
  • Alfred — The full, formal root of the name. Some families use it as the official name and Alfie at home; others save it for the moments when he is in trouble.
  • Alfie-boy — A playful pet name families often use with little ones, especially at bedtime or when tickling is involved.
  • Alfster — A jokey nickname friends and dads like, usually once the boy is old enough to find it funny rather than embarrassing.

How it works

How a book with your child's name comes to life.

Olivia
Olivia
1

Create your hero and other characters

Upload one photo and it becomes a hero with your child's real likeness. Add up to 5 characters — siblings, friends, even a pet.

  • A name, age and one photo
  • Their real likeness in the illustrations
  • Up to 5 characters: siblings, friends, a pet
Sample illustration from the world of HeroesSample illustration from the world of Magical worldSample illustration from the world of Exploring the world
2

Build the story and illustration style

Pick a ready-made plot from many worlds, or write your own. Choose the illustration style, the book's language and a dedication — you'll see a title suggestion and a story preview right away.

  • Lots of worlds and plots — or write your own
  • Choice of illustration style and language
  • A personal dedication at the front
  • Instant title suggestion and story preview
Cover of the personalised book with the name Olivia on the front
3

Get an e-book you can fine-tune

Ready within 15 minutes. Flip through the book online, fine-tune the texts, have any illustrations you pick regenerated, then view the e-book.

  • Usually ready within 15 minutes
  • Interactive page-flipping online
  • Edit texts + regenerate illustrations
  • Downloadable PDF + optional audiobook
And there's more

Get your book delivered to your door

Love it? Order a printed copy of your finished e-book anytime. We'll print it in full colour as an A4 hardcover and ship it right to your door.

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Print the book
A child holding the printed hardcover book

E-book NZ$14.99 · printed NZ$69.99 + shipping

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Pricing

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Every book is made to order — you pay once, no subscription. Card payment via Stripe.

StartDigital book
$14.99
  • 12 illustrated double-page spreads + cover and dedication
  • Interactive page-flipping in your browser + downloadable PDF
  • Text edits and illustration regeneration included
  • Available in 30 languages
  • Usually ready within 15 minutes
Create a book
Printed A4 hardcover
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  • We'll replace a damaged or misprinted copy at our expense
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Audiobook

+ $5.99
  • Narrated by a professional voice
  • Start it once you've finished editing the book — ready in a few minutes
  • Listen right on the website, no downloads
  • The printed book includes a QR code page for instant playback
  • Add it at checkout or purchase it anytime later

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Reviews

Parents and kids who loved their book.

Over 2,600 books starring their very own hero

My daughters love the book! We read it every evening before bedtime. The story is so sweet and lovingly written, and the pictures are beautiful. My girls feel really special because their own name appears in the book. A great keepsake forever! Absolutely recommend. ❤️
ElifAustria · translated
We got the book as a birthday present and it turned out perfectly. The print quality pleasantly surprised me – hardcover, nice paper and illustrations printed in fine detail. The characters are drawn so well that my daughter recognized her sister, me, the giraffe and herself :) She really likes the story and now it’s her favourite book, we read it almost every evening. On top of that, it will remain a lovely keepsake that she’ll come back to even in a few years. I definitely recommend it.
JanaCzechia · translated
The book was a gift… I’ll find out how happy it makes them… but it’s very beautiful
TerezaCzechia · translated
I have the books ready as a gift, so I’m already looking forward to handing them over
TerezaCzechia · translated
An absolutely stunning book made to order. It's not only a beautiful gift, but a keepsake for a lifetime. Our sons are thrilled. Not only did they find “themselves” in the book, but the whole story also takes place in their favourite place, which is the ice rink. The whole book is accompanied by wonderful pictures, and the dedication from us, the parents, is just the cherry on top. I warmly recommend it. Not only will all the “heroes of the book” be thrilled, but so will you, as soon as you see the book with your own eyes :)
NikaCzechia · translated
Our daughter was absolutely thrilled, she looked through it several times in a row and declared that it's pretty, she hasn't had enough of it yet and we read it every day before bedtime.
TerezaCzechia · translated
The book is beautiful and my granddaughter is happy with it.
PavlínaCzechia · translated
We are satisfied, my little boy really liked the book too. :)
BogiHungary · translated
The book and the audiobook are both great. Minor imperfections were willingly and immediately fixed to my satisfaction. I will definitely buy another one, and I have also recommended it to others..
KateřinaaCzechia · translated
The book is very beautiful, I would have welcomed more pages (for that price), the story is interesting, because my granddaughter loves animals and her cousins, but I have to wait until Christmas for her reaction
JaroslavaSlovakia · translated
I got the book for a birthday and the princess wouldn’t put it down.
TerezaCzechia · translated
The book is very nice. The pictures look very nice, they're not blurry. The book really made us happy.
KateřinaCzechia · translated
🦉

FAQ

Questions parents ask.

Popular questions

Whatever you type in. If he is Alfie at home, write Alfie and that is the name he will hear and see throughout the story and on the cover. If he is officially Alfred but everyone calls him Alf, you can choose the form he actually answers to.